A Day in Brazil » About Brazil http://adayinbrazil.com Brazil's tourism and travel tips Sun, 19 May 2013 13:35:34 +0000 pt-BR hourly 1 http://wordpress.org/?v=3.4.1 Almost half of Brazilians overweight http://adayinbrazil.com/almost-half-of-brazilians-overweight/?utm_source=rss&utm_medium=rss&utm_campaign=almost-half-of-brazilians-overweight http://adayinbrazil.com/almost-half-of-brazilians-overweight/#comments Thu, 12 Apr 2012 02:23:06 +0000 Sunny Brazil http://adayinbrazil.com/?p=2774

A Day in Brazil

More than 48 percent of Brazilians are overweight and 15.8 percent are obese, according to a study based on 2011 data that was released Tuesday by the health ministry. The figures testify to a growing problem, since in 2006 overweight people amounted to 42.7 percent of the population while 11.4 percent were obese. The ministry [...]

A Day in Brazil

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More than 48 percent of Brazilians are overweight and 15.8 percent are obese, according to a study based on 2011 data that was released Tuesday by the health ministry.

The figures testify to a growing problem, since in 2006 overweight people amounted to 42.7 percent of the population while 11.4 percent were obese.

The ministry surveyed 54,144 people in the capitals of Brazil’s 27 states.

People are considered overweight who have a Body Mass Index higher than 25 and obese if they have a BMI above 30.

The proportion of overweight men increased from 47.2 percent in 2006 to 52.6 percent last year. The comparable figures among women were 38.5 percent and 44.7 percent, respectively.

Excess weight increases with age.

While the problem affects 29.4 percent of Brazilians between the ages of 18 and 24, the proportion reaches 63 percent in the 35-45 age group.

“There is a trend toward increased weight and obesity in the country. The time has come to turn the game around so we don’t catch up with countries like the United States, where more than 20 percent of the population is obese,” Health Minister Alexandre Padilha said while presenting the study.

The minister said that among the measures adopted by the government to tackle the problem was an accord signed with the food industry last year to reduce the content of salt and fat in its products.

Padilha cited unhealthy eating habits as one of the factors causing excess weight gain.

Only 20.2 percent of Brazilians consume more than five portions of fruits and vegetables per day as the World Health Organization recommends.

On the more positive side, the proportion of sedentary males in Brazil fell from 16 percent in 2009 to 14.1 percent last year.

The study also showed that the percentage of smokers dropped from 34.8 percent in 1989 to 14.8 percent in 2011.

“The figures show that our ban on smoking in public spaces is contributing effectively to that decline,” Padilha said.

Source Article from bignewsnetwork.com/

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]]> http://adayinbrazil.com/almost-half-of-brazilians-overweight/feed/ 0 Travel and Tourism in Brazil, Key Trends and Opportunities to 2016: Hosting of FIFA World Cup and Olympic Games to Promote Tourism Growth http://adayinbrazil.com/travel-and-tourism-in-brazil-key-trends-and-opportunities-to-2016-hosting-of-fifa-world-cup-and-olympic-games-to-promote-tourism-growth/?utm_source=rss&utm_medium=rss&utm_campaign=travel-and-tourism-in-brazil-key-trends-and-opportunities-to-2016-hosting-of-fifa-world-cup-and-olympic-games-to-promote-tourism-growth http://adayinbrazil.com/travel-and-tourism-in-brazil-key-trends-and-opportunities-to-2016-hosting-of-fifa-world-cup-and-olympic-games-to-promote-tourism-growth/#comments Thu, 12 Apr 2012 01:27:56 +0000 Sunny Brazil http://adayinbrazil.com/?p=2570

A Day in Brazil

The inform provides top-level marketplace analysis, data and insights, including: Historic and predict marketplace sizes casing the whole Brazilian go industry Detailed review of traveller spending patterns in Brazil Descriptions and marketplace outlooks for assorted sectors in the Brazilian traveller industry, such as transportation, place to stay and go intermediaries Detailed marketplace categorization opposite any [...]

A Day in Brazil

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The inform provides top-level marketplace analysis, data and insights, including:

Historic and predict marketplace sizes casing the whole Brazilian go industry

Detailed review of traveller spending patterns in Brazil

Descriptions and marketplace outlooks for assorted sectors in the Brazilian traveller industry, such as transportation, place to stay and go intermediaries

Detailed marketplace categorization opposite any sector, with review using identical metrics

The Travel and Tourism Competitive Index (TTCI) ranked Brazil as the third many popular end to rise business in the go and tourism attention in Latin America in 2011. Brazil’s go and tourism attention is approaching to minister 3.3% to national GDP in 2011, and account for 2.9% of the country’s complete employment. During the review period, traveller volume increased from 156 million in 2006 to 197.7 million in 2010, induction a CAGR of 6.09%. This expansion could be attributed to factors such as a burly economy, taking flight disposable incomes and supervision initiatives to publicize the nation as a traveller destination. The Brazilian go and tourism attention is approaching to blossom at a poignant gait due to the flourishing manage to buy and supervision initiatives. Domestic tourism is approaching to blossom at a CAGR of 7.32% over the predict period, primarily driven by taking flight middle-class disposable incomes and infrastructural alleviation measures instituted by the government.

This inform provides an endless review of the go and tourism marketplace in Brazil:

It sum chronological values is to Brazilian go and tourism attention for 2007″2011, along with predict figures for 2012″2016

It provides top-level review of the on the whole go and tourism market, together with particular difficulty values for both the 2007″2011 review time and the 2012″2016 predict period

The inform creates a minute review and projection of traveller spending in Brazil

The inform profiles the tip go and tourism companies in Brazil

Reasons To Buy

Take vital business decisions using top-level ancestral and predict marketplace data connected to the Brazilian go and tourism attention and any zone inside of it

Understand the urge and supply-side dynamics inside of the Brazilian go and tourism industry, along with key marketplace trends and expansion opportunities

Assess the aggressive landscape in the go and tourism marketplace in Brazil, and delineate efficient market-entry strategies

Identify the expansion opportunities and attention dynamics inside of the Brazilian tourism industry’s key categories, inclusive transportation, place to stay and go intermediaries

Key Highlights

The Brazilian economy’s early and burly liberation after the universal mercantile downturn has captivated many unfamiliar investors, heading to an enlarge in general traveller arrivals in 2011 to 5.38 million.

The principal drivers that captivated tourists to Brazil during the review time enclosed supervision initiatives, infrastructural improvements, a flourishing middle-class population, and the stepping up recognition of convenience travel.

With Brazil hosting the FIFA World Cup in 2014 and the Olympic Games in 2016, the nation is set to capture stepping up unfamiliar interest.

The Brazilian Ministry of Tourism has created an general tourism plan, Plano Aquarela 2020, that sets out general tourism goals that Brazil intends to accomplish by 2020.

With supervision initiatives and arriving general sporting events, go and tourism is staid for healthy expansion over the predict period.

Source article from: healthinsurancesservice.com

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]]> http://adayinbrazil.com/travel-and-tourism-in-brazil-key-trends-and-opportunities-to-2016-hosting-of-fifa-world-cup-and-olympic-games-to-promote-tourism-growth/feed/ 0 Road for Brazilian Star Most Likely Leads to Barcelona http://adayinbrazil.com/road-for-brazilian-star-most-likely-leads-to-barcelona/?utm_source=rss&utm_medium=rss&utm_campaign=road-for-brazilian-star-most-likely-leads-to-barcelona http://adayinbrazil.com/road-for-brazilian-star-most-likely-leads-to-barcelona/#comments Thu, 12 Apr 2012 00:52:32 +0000 Sunny Brazil http://adayinbrazil.com/?p=2544

A Day in Brazil

Such is the media swarm around the budding player they call the new Pelé that it is hard to imagine how Neymar found the privacy to father a child. After the mother, unnamed because she was only 17, revealed the news, Neymar released it on his official Web site. He said the impending fatherhood had [...]

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Such is the media swarm around the budding player they call the new Pelé that it is hard to imagine how Neymar found the privacy to father a child. After the mother, unnamed because she was only 17, revealed the news, Neymar released it on his official Web site. He said the impending fatherhood had brought fear, then joy, and finally a sense of responsibility.

Maybe this was the first, and only, secret in a life under public scrutiny since he became a salaried Santos F.C. player at 15, and the main earner in his family. His father, Neymar Senior, played lower-league soccer, but his pay never afforded his family of four anything more than one room in his own parents’ house in the state of São Paulo.

To live the dream, and to become a teenage millionaire, a boy must often go to Europe. Countless of them do, from South America, from Africa and increasingly from Asia.

Europe is where the money is, and Europe’s big clubs are where the standards are highest. Barcelona showed that when it toyed with Santos at the Club World Cup final last December in Yokohama, Japan.

Barça won, 4-0, without breaking a sweat. Lionel Messi put a world of distance between himself and the Brazilian boy wonder, largely because Barcelona had the ball 70 percent of the time, as Barcelona invariably does, no matter whom it is playing.

But that night merely accentuated the debate regarding when, not if, Neymar would join a Barcelona, a Real Madrid, a Chelsea or a Manchester City. He turned 20 this February, and even Mano Menezes, Brazil’s national coach, has been saying for quite a while that Neymar, who joined the senior Santos team in 2009, needs to go to Europe to develop himself.

The Neymars — both the player and his father, whom he employs as his agent — say now is not the time to leave. The club, Santos, and a number of Brazilian companies say they are willing to pay the money needed to keep the young Neymar in the country until it hosts the World Cup in 2014.

With the Cup coming to Brazil for the first time since 1950, and with Brazil an emerging economy in the world, the symbolic strength of holding on to the nation’s most gifted young player is obvious.

Yet with every passing week, someone, somewhere says the move is on.

Last week, the Cadena Ser radio network in Spain broadcast what it called a done deal. Neymar, it said, is going to Barcelona. Not Chelsea, as reported 18 months ago, not Real Madrid as repeatedly has been suggested, but Barça, which, according to Cadena Ser, had already deposited $19 million of the $76 million that would trigger the release clause in Neymar’s contract with Santos.

For the umpteenth time in his fledgling career, Neymar insists the speculation is premature. “I have been sold 30 times,” he said last weekend. “Every day, I’m sold to a different club. I’m saying once and for all that I’m not leaving Santos right now.”

The words “right now” are a giveaway.

They qualify much of what Neymar says. When he and Messi shared the same field in Yokohama, Neymar appeared at best to be the apprentice-in-waiting. Neymar showed glimpses of his wonderful touch, his exquisite balance, his quick, dancing feet.

Messi proved the most complete player on the planet. Messi then embraced Neymar. Messi gave him his shirt. And, despite Messi being only 24 years old, he seemed a ludicrously elder figure.

A week ago, as Messi broke Barcelona’s all-time scoring record, Neymar also scored while being brutally kicked by players from a Peruvian club during a Copa Libertadores match.

“They fouled me hard the entire game,” Neymar said. “It was like an Ultimate Fighting Championship event. If I didn’t jump, I wouldn’t be talking to you now, I’d be in a hospital.” Officials all across Brazil — whether in commerce, government or sports — all say they want to keep Neymar, but the longer he stays, the more he is targeted by opponents.

When Messi was 16, we knew what he might become. He was introduced into the Barcelona team whose star then, the Brazilian Ronaldinho, responded like a master to a puppy.

Ronaldinho was intent on creating a goal for the protégé, and he did.

It was easier for Messi to blend in at Barcelona than it might be for Neymar because Messi belongs to the culture of Barça. He came through its academy, as did Carles Puyol and Xavi and Andrés Iniesta and the repatriated Gerard Piqué and Fàbregas.

They play to Messi’s strengths because he is one of them. The next generation from the academy — Thiago Alcântara, Isaac Cuenca, Cristian Tello — is already stepping up, aware of how and where to run with Messi or where to pass to him.

And Messi responds with a humility, and a work ethic, schooled into the boys of La Masia academy.

Neymar is more of an individualist, and possibly a better fit for Real Madrid, which does love a showman.

But it is said that Sandro Rosell, Barcelona’s club president, has worked his contacts to trump Madrid for Neymar. Rosell worked in Brazil as a Nike representative.

However, Barcelona’s coach, Pep Guardiola, might have reservations about signing Neymar. Those reservations are not about the talent, but about whether Barcelona needs another forward.

Guardiola got rid of Samuel Eto’o and Zlatan Ibrahimovic because, as good as they are, they got in the way of the collective effort around Messi.

The team has David Villa coming back from injury, along with the speedy Chilean, Alexis Sánchez. What Guardiola would be interested in spending transfer money upon is a successor to Puyol, a defender.

The coach might prefer to offer Chelsea half the Neymar fee to buy its Brazilian defender, David Luiz.

But for how long will Guardiola be coach? He commits to one season at a time, and one day Guardiola might take a sabbatical or move on to challenge himself in England or Italy.

Rosell, the president, has to plan with or without the coach. His planning gives every indication of bringing in Brazil’s top brand, Neymar.

Source Article from NY Times

A Day in Brazil

]]> http://adayinbrazil.com/road-for-brazilian-star-most-likely-leads-to-barcelona/feed/ 0 How to build business bonds with Brazil http://adayinbrazil.com/how-to-build-business-bonds-with-brazil/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-business-bonds-with-brazil http://adayinbrazil.com/how-to-build-business-bonds-with-brazil/#comments Wed, 11 Apr 2012 11:39:33 +0000 Sunny Brazil http://adayinbrazil.com/?p=2336

A Day in Brazil

In the coming days the media spotlight will shine brightly upon the March 29 BRICS summit in New Delhi, where business leaders from Brazil, Russia, India, China, and South Africa will meet to discuss issues in global trade. Given such international attention, it’s worthwhile to reflect on the progress made by these emerging countries, and look [...]

A Day in Brazil

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BRICS.jpgIn the coming days the media spotlight will shine brightly upon the March 29 BRICS summit in New Delhi, where business leaders from Brazil, Russia, India, China, and South Africa will meet to discuss issues in global trade. Given such international attention, it’s worthwhile to reflect on the progress made by these emerging countries, and look to the future for new ways Massachusetts can partner with these fast-growing economic powerhouses.

Take Brazil, for example. For much of the last forty years, the country was described as a nação de amanhã – “the nation of tomorrow.” It was known for coffee, soccer, and samba, and its exporting strengths were primarily in commodities like sugar and iron. I lived there in the late ’70s and early ’80s while working for Bank of America, and saw first-hand how political uncertainty and hyperinflation inhibited investment in the country’s resources, both natural and human.

Today is a completely different story, as the country has evolved to become an increasingly important player in the world. In the face of a global recession, Brazil’s GDP achieved its strongest growth in 25 years in 2010. After slowing last year, GDP is expected to rise another 3.5 percent in 2012, twice the rate of countries in Europe. In December it surpassed Britain as the sixth-biggest economy in the world; the IMF predicts that it will overtake France by 2015 to join the ranks of the top five alongside the United States, China, Japan and Germany.

Brazil has achieved this by staking out its place as a model of economic stability. A global leader in alternative energy, it is the world’s largest exporter of bio-ethanol fuel, which uses residual waste from sugarcane farms to help power cars. Its agricultural and mining industries have continued to thrive, exploiting an abundance of raw materials. Macroeconomic policies over the past two decades have eliminated high inflation and created an environment of increased investment. Social programs have helped lift tens of millions of Brazilians out of poverty to join the middle class. And unemployment is at record lows.

It’s only been in the last few years, however, that Massachusetts has made greater efforts to tap into Brazilian markets. The state’s exports to Brazil surpassed $500 million last year, an increase of more than 30 percent from 2010. Last year Hopkinton-based EMC announced a $100 million investment in an R&D center in Rio de Janeiro. The workforce management software company Kronos, headquartered in Chelmsford, established new sales operations in São Paulo to further expand its client roster in the country.

In December, Governor Deval Patrick led a group of leaders from business, government, and academia on a trade mission to Brazil to establish partnerships to encourage investment and job growth. As a member of the delegation, I was struck by how much the country’s atmosphere has changed since I lived there. Its people hold an intensely positive outlook about their future and a true spirit of entrepreneurship and innovation. Brazil will host the 2014 World Cup and the 2016 Summer Olympics, and the excitement surrounding those games is already palpable. There is a real sense that its moment on the global stage has finally arrived.

Trade missions by themselves are just the beginning. We have to think and engage critically not just through the private sector, but also through higher education. This fall Brazil announced plans to send 75,000 students to the U.S. for critical technology and science skills. Massachusetts, with its plethora of academic institutions, is well-positioned to attract more than our fair share of students. In October the Institute of International Educationselected Brandeis as one of 18 U.S. universities to participate in the 2012 International Academic Partnership Program, aimed at helping American schools implement and sustain partnerships with institutions in Brazil.

Within Brandeis International Business School itself, we have chosen to make Brazil one of the focus countries for our upcoming Global Trade Summit, which looks at current issues in trade and investment with emerging markets. We have increasingly recognized that, as our state continues to ensure sustainable growth through innovation, education, and infrastructure, strategic international relationships will prove integral to our success. Rather than view globalization as a deterrent to economic prosperity, we need to aggressively market our Commonwealth to give countries like Brazil strong reasons to purchase our goods, invest in our companies, and create alliances with our universities.

Dean of Brandeis International Business School and the Martin and Ahuva Gross Chair in Financial Markets and Institutions, Dr. Bruce R. Magid has a diverse background in academia, business and finance. At Bank of America he served as chief international economist and led the bank’s corporate and trade finance activities in Latin America. He has also served on the board of the Massachusetts Office of International Trade and Investment.

By Bruce Magid, Dean, Brandeis International Business School

 Source article: Boston.com

A Day in Brazil

]]> http://adayinbrazil.com/how-to-build-business-bonds-with-brazil/feed/ 0 São Paulo: the 4th gay destination in the world http://adayinbrazil.com/sao-paulo-the-4th-gay-destination-in-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=sao-paulo-the-4th-gay-destination-in-the-world http://adayinbrazil.com/sao-paulo-the-4th-gay-destination-in-the-world/#comments Sun, 01 Apr 2012 02:22:25 +0000 Brazilian Reporter http://adayinbrazil.com/?p=2499

A Day in Brazil

A survey conducted by the specialized site GayCities.com, in partnership with the airline American Airlines, during 2011, placed the city of São Paulo as the fourth best city for gays to live and visit. The site writes about the city starting with the famous parade: “It would be unfair to say that São Paul has [...]

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São Paulo Gay Parade: one of the biggest in the world

A survey conducted by the specialized site GayCities.com, in partnership with the airline American Airlines, during 2011, placed the city of São Paulo as the fourth best city for gays to live and visit.

The site writes about the city starting with the famous parade: “It would be unfair to say that São Paul has an emerging gay scene. The Gay Parade in São Paulo is one of the largest in the world, attracting 3 million people annually”. And continues: “The GLS (Brazilian slang for gays, lesbians and supporters) scene have an inclination to the alternative and underground than the Rio de Janeiro. Megaclubs with go-go boys and DJs are popular, but also has bars and restaurants with live music, cheap drinks and shows with drags.”

São Paulo’s Gay Parade always happens in June, in 2012 is gonna be on 10th. But the site warns: “Even during the off season of Gay Pride, Sao Paulo is always out and about.”

Here are some clubs and places  totally gay or in the friendly GLS atmosphere:

 THE WEEK

This is the most famous gay club in city, with offices also in Rio de Janeiro and Florianópolis (State of Santa Catarina). It usually get about 2.500 people a weekend in a space of 3.200 square meters. The main hall, flooded with light beams, shakes with the sound of beats of house, tribal and progressive, while the other floor, full of colored squares, rock bands make the party. There’s also a large outdoor area, adorned by a pool, for those who are eager to get some fresh air.

Rua Guaicurus, 324, Lapa

www.theweek.com.br

D.EDGE

D-edge, a sophisticated GLS club

Elected the 9th best club in the world, is active since 2003 in Sao Paulo, a period during which it became a staple in the city’s nightlife and a global stronghold for quality music. It holds a glorious background of over 1000 international names playing at its booth throughout its existence. Besides, the design of the club is very sophisticated and trendy, which makes it be also called “black box of sound and light”.

Alameda Olga, 170 – Barra Funda

www.d-edge.com.br

A LÔCA

One of the most underground and traditional clubs in São Paulo, A Lôca has 15 years and is located in a area full of bars, clubs, restaurants, movie theaters and many people on the streets all night long. Its the Augusta Street region, a very GLS area – for all the tastes and pockets.  At A Lôca, disco, house, yechno, rock and pop music animate the regulars – a style for each day of the week -, in an atmosphere of friendship and flirting.

Rua Frei Caneca  916, Cerqueira César

www.aloca.com.br

VEGAS

One of the most famous points at Street Augusta area, Vegas is a friendly club for all the people and the music goes from electronics to rock and black music, depending on the day. The place there’s a decoration inspired in Las Vegas casinos and when the club is too busy, they open another dance floor downstairs and an opened area.

Rua Augusta, 765, Consolação

www.vegasclub.com.br

BUBU LOUNGE DISCO

With a lounge and two spaces to dance, Bubu is always crowded. A team of DJs play electronic, flashbacks and brazilian music. The club also have drag queens’ performances on Sundays and usually some guys of the public takes their shirt to show the muscled bodys. On the last Thursday of each month, the club opens space for the project Bubu Only for Girls.

Rua dos Pinheiros, 791, Pinheiros

www.bubulounge.com.br

CANTHO

This GLS nightclub makes the party with flashbacks of the 70 to 90 and current hits. Located in the central region, Cantho usually accommodate older men, in the age of 40, but the youngers are welcomed too. Thirteen mirrored globes hang from the ceiling of the crowded runway illuminated by lasers. A mezzanine is open on Friday and Saturday. Monthly, on the third Sunday of the month, roll the Energy, an after hours of 7am to 4pm.

Largo do Arouche, 32, Centro

www.cantho.com.br

A Day in Brazil

]]> http://adayinbrazil.com/sao-paulo-the-4th-gay-destination-in-the-world/feed/ 0 Extreme makeover: How a community transformed their hillside slum http://adayinbrazil.com/extreme-makeover-how-a-community-transformed-their-hillside-slum/?utm_source=rss&utm_medium=rss&utm_campaign=extreme-makeover-how-a-community-transformed-their-hillside-slum http://adayinbrazil.com/extreme-makeover-how-a-community-transformed-their-hillside-slum/#comments Thu, 29 Mar 2012 17:08:35 +0000 Sunny Brazil http://adayinbrazil.com/?p=2542

A Day in Brazil

From: Kaboom.org We say, “It starts with a playground,” but really “it” can start with any community project that unites a neighborhood and brings more joy and color to people’s lives. At right is the central square of Santa Marta, a community in Rio de Janeiro, Brazil. Or at least, that’s what Santa Marta used to [...]

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From: Kaboom.org

We say, “It starts with a playground,” but really “it” can start with any community project that unites a neighborhood and brings more joy and color to people’s lives.

At right is the central square of Santa Marta, a community in Rio de Janeiro, Brazil. Or at least, that’s what Santa Marta used to look like — before a community-driven intervention that brought to life the vision of Dutch artist duo Haas & Hahn. After a crash course in housepainting basics, residents took a month to paint the buildings around the square.

Here’s what the square looks like now:

Photo credit: Haas & Hahn for favelapainting.com.

Learn more and see other painting projects.

A Day in Brazil

]]> http://adayinbrazil.com/extreme-makeover-how-a-community-transformed-their-hillside-slum/feed/ 0 Udemy Free Course: Brazil for Beginners http://adayinbrazil.com/udemy-free-course-brazil-for-beginners/?utm_source=rss&utm_medium=rss&utm_campaign=udemy-free-course-brazil-for-beginners http://adayinbrazil.com/udemy-free-course-brazil-for-beginners/#comments Thu, 29 Mar 2012 17:07:01 +0000 Sunny Brazil http://adayinbrazil.com/?p=2540

A Day in Brazil

Brazil emerges on the world stage by MARSHALL C. EAKIN Long described as the “country of the future”, Brazil has arrived. The fifth largest country in the world in land mass and population, the third largest democracy, and the sixth economy on the planet, Brazil has emerged as a power in the early twenty-first century. [...]

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Brazil emerges on the world stage

by MARSHALL C. EAKIN
Long described as the “country of the future”, Brazil has arrived. The fifth largest country in the world in land mass and population, the third largest democracy, and the sixth economy on the planet, Brazil has emerged as a power in the early twenty-first century. This course offers a concise overview of Brazilian history and culture from the 15th century to the present. It concludes with a look at the dynamic nation that has taken shape in the last generation.

Source: lucianwebservice

A Day in Brazil

]]> http://adayinbrazil.com/udemy-free-course-brazil-for-beginners/feed/ 0 Brazil’s Leading Arts Financing Group Shares the Wealth http://adayinbrazil.com/brazils-leading-arts-financing-group-shares-the-wealth/?utm_source=rss&utm_medium=rss&utm_campaign=brazils-leading-arts-financing-group-shares-the-wealth http://adayinbrazil.com/brazils-leading-arts-financing-group-shares-the-wealth/#comments Thu, 29 Mar 2012 16:30:29 +0000 Sunny Brazil http://adayinbrazil.com/?p=2476

A Day in Brazil

Standing at the window of his office here one afternoon late last year, Mr. Miranda pointed to one of his group’s most ambitious initiatives. In the courtyard below, the avant-garde French troupe Théâtre du Soleil, based in Paris and led by Ariane Mnouchkine, was erecting a giant tent where it would begin a tour of [...]

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Standing at the window of his office here one afternoon late last year, Mr. Miranda pointed to one of his group’s most ambitious initiatives. In the courtyard below, the avant-garde French troupe Théâtre du Soleil, based in Paris and led by Ariane Mnouchkine, was erecting a giant tent where it would begin a tour of Brazil.

Mr. Miranda’s organization, SESC, a Portuguese acronym for Social Service of Commerce, is also strengthening ties with American artists. It sponsors a jazz festival in conjunction with Nublu, the New York record label; has signed an “institutional partnership” with the Spanish-language TeatroStageFest company; and has presented work by David Byrne, the salsa drummer Bobby Sanabria and Robert Wilson. Mr. Wilson, a director whose works include the operas “Einstein on the Beach” and “the CIVIL warS,” is discussing a long-term collaboration with SESC, as is the Globalfest showcase of world music held in New York every January.

“Our fundamental guiding principle is to use culture as a tool for education and transformation, to improve people’s lives, and we’re in a position to fulfill that mission, thank God,” Mr. Miranda said. “Over the last decade our budget has been doubling every six years or so. It’s incredible, no?”

SESC owes its enviable position largely to a financing model that its leaders believe is unique in the world. A private, nonprofit entity whose role is enshrined in the national Constitution, the organization derives its budget from a 1.5 percent payroll tax imposed on and collected by Brazilian companies, so as the workforce in this nation of nearly 200 million people expands, so does the organization’s budget.

In the United States and especially Europe the economic crisis that struck in 2008 has prompted severe cutbacks in government and business financing of cultural undertakings. But the Brazilian economy, now the world’s sixth largest, is surging, having grown 7.5 percent in 2010 and just under 3 percent last year.

The labor force has been growing even faster. Abram Szajman, who in his capacity as the president of the São Paulo state chamber of commerce also oversees SESC’s regional council here, estimated that receipts from the payroll tax increased 10 to 12 percent last year.

“Brazil is growing, and so our needs, and those of our workers, are also growing,” he said. “They want access not just to sports and health facilities but also to art, music and other cultural activities, whether from Brazil or abroad, and that’s part of our charter.”

The group’s big push may not have registered yet with arts consumers outside Brazil. But its emergence as a global force has not gone unnoticed either by artists or the people who pay for their work.

“The Brazilians are rolling in money,” said Jennifer P. Goodale, director of the Trust for Mutual Understanding, which works with Eastern European and Asian countries on cultural exchange programs. “What with the Olympics and all, it’s their turn, their time.”

SESC is not the only entity making an effort to expand its activities and to raise Brazil’s cultural profile internationally. The Brazilian foreign ministry and states and cities have programs to assist musicians’ tours abroad and promote films and other works, and the federal government is looking at ways to strengthen a 20-year-old law that gives tax breaks to corporations that finance arts programs.

“The cultural dynamism, the monetary stability, the process of social inclusion — all of that makes Brazilian culture a very valid pathway for the exercise of soft power, a way to make our society better known and better understood by others,” said Celso Lafer, a former foreign minister who is also an author and a member of the Brazilian Academy of Letters.

SESC is, however, the country’s most active arts organization, operating in all 27 of Brazil’s states, financing not just arts programs but also recreational activities, educational courses and health clinics. In São Paulo, which has 41 million people and is Brazil’s most populous and prosperous state, one quarter of the group’s state budget is spent on “expansion and renovation” of its arts and recreation centers, with another 20 percent going directly to cultural programs, and the remainder divided among other activities, Mr. Miranda said. He receives nearly as much for those cultural programs as the National Endowment for the Arts spends on the entire United States.

Source Article from http://www.nytimes.com/2012/03/27/arts/brazils-leading-arts-financing-group-shares-the-wealth.html?partner=rssnyt&emc=rss

A Day in Brazil

]]> http://adayinbrazil.com/brazils-leading-arts-financing-group-shares-the-wealth/feed/ 0 Lula Announces Return to Political Activity in Brazil http://adayinbrazil.com/lula-announces-return-to-political-activity-in-brazil/?utm_source=rss&utm_medium=rss&utm_campaign=lula-announces-return-to-political-activity-in-brazil http://adayinbrazil.com/lula-announces-return-to-political-activity-in-brazil/#comments Thu, 29 Mar 2012 16:11:01 +0000 Sunny Brazil http://adayinbrazil.com/?p=2496

A Day in Brazil

Brasilia, Mar 28 (Prensa Latina) Brazilian former president Luiz Inacio Lula da Silva (2003-2010) thanked the support he received during the treatment against a tumor in the larynx and announced his return to politics more mature and quiet. In a video that reveals the confirmation of the disappearance of the tumor, after going through several [...]

A Day in Brazil

]]> A Day in Brazil


Brasilia, Mar 28 (Prensa Latina) Brazilian former president Luiz Inacio Lula da Silva (2003-2010) thanked the support he received during the treatment against a tumor in the larynx and announced his return to politics more mature and quiet.
In a video that reveals the confirmation of the disappearance of the tumor, after going through several tests…
Source Article from http://feeds.bignewsnetwork.com/?rid=204472667&cat=24437442923341f1

A Day in Brazil

]]> http://adayinbrazil.com/lula-announces-return-to-political-activity-in-brazil/feed/ 0 Comfort Food Is Brazilian Food http://adayinbrazil.com/to-me-comfort-food-is-brazilian-food/?utm_source=rss&utm_medium=rss&utm_campaign=to-me-comfort-food-is-brazilian-food http://adayinbrazil.com/to-me-comfort-food-is-brazilian-food/#comments Tue, 27 Mar 2012 04:16:34 +0000 Sunny Brazil http://adayinbrazil.com/?p=2444

A Day in Brazil

Comfort food to many means meat and potatoes or something that makes you feel warm and fuzzy (goulash is another example). However, to me that feeling comes from eating Brazilian food. But when I mention the country, I don’t mean the meat-rich dishes made famous here in the United States via the many churrascarias that [...]

A Day in Brazil

]]> A Day in Brazil

Comfort food to many means meat and potatoes or something that makes you feel warm and fuzzy (goulash is another example). However, to me that feeling comes from eating Brazilian food.

But when I mention the country, I don’t mean the meat-rich dishes made famous here in the United States via the many churrascarias that have spread around the country (I even ran into one in Cleveland  a couple of years back), but the lesser-known ones from the northeastern part of the country.

Similarly to the rest of the Americas, Brazilian cuisine is highly influenced by the different immigrants who made the country their home throughout its history, such as Italians, Lebanese, Poles, Portuguese and Japanese.

Many dishes brought from those countries have been reinvented and adapted and are now identified as genuinely Brazilian, even if visitors recognize their origins when tasting them during their visits to the country.

When Renata and I were in Rio in 2009, they served jam-filled pancakes that she immediately identified as Polish nalesniki, but I am quite sure if we’d asked the cook he or she wouldn’t know that.

Germans brought their sausages and pork Kassel, the Italians their pasta and the Portuguese their love of seafood – which all came into the melting pot and became something new.

No continent, however, has influenced Brazil’s culinary as the West Africans brought to the country as slaves in the mid-16th Century.  Many of these enslaved Africans worked in their masters’ kitchens and gradually changed their Portuguese dishes using materials found in the land.

read full article at Brazzil

Photo by sapienssolutions

A Day in Brazil

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