In tones of beige, with plenty of frames and columns, the neoclassical building on Marginal Pinheiros was the peak and decline of an empire led by businesswoman paulistana Eliana Tranchesi, who died on Friday 24, 56, victim of cancer. The 20,000-square-foot building, superimposed on four floors of shops, accommodating a stock of high luxury since 2005, when the Daslu left its old headquarters, a group of houses in Vila Nova Conceição. Just over a month after his inauguration, the ambitious project began stamping the news not the shining glow of its brands, but the accusation of tax evasion and fraud imports.
Now, the giant of Vila Olimpia, owned by WTorre construction since 2006, back in the spotlight. The company is dismantling the entire inner and soon begin the work of 125 million dollars that will radically change the face of the place. The design of the U.S. office Arquitectonica is responsible for buildings such as the Bronx Museum of the Arts in New York says goodbye to the neoclassical. The stakes for the facade are the coatings of white plates crystalato (material made of glass) imported from Japan and mirrored glass. Over six floors will be built there, totaling eleven floors and 28,000 square meters of built area. In this new work storey offices, with areas between 1,200 and 5,000 square meters.
A novelty that will enhance the nighttime shuttle is to build a theater for 1,200 people.He will compete with places like the Teatro Abril (1530 seats), Bradesco (1457) and Alfa (1100). The program will focus on Broadway musicals. The project, with completion promised for 2013, part of the complex WTorre Plaza, inspired by Rockefeller Center in New York. Situated in one of the most valued of the city, between the avenues United Nations, Chedid Jafet and Kubitschek, the land of 60,000 square meters is also home to Santander Tower, Shopping Iguatemi JK (scheduled to launch in mid-April) and two corporate buildings in final phase of construction (see below). ”Transforming the region was an old dream,” says Walter Torre Jr., chairman of the board of WTorre responsible for the new arena and the Palms, in works in Pompeii. ”Soon this will be a place where people go to work, shop and enjoy restaurants without worrying about disturbing the neighbors at night.”
The four restaurants, including the trendy Serafina, in the Gardens, will be on the ground floor of the former Daslu. There are still negotiating with Spot in Cerqueira César. The idea is to attract in the region who gives hours to cycle through wooded lanes and enjoy the facilities. The city demanded the entrepreneur in exchange some works in order to improve traffic in the region, which will certainly be even more complicated. The complex will include 6,000 parking spaces, which is hardly a news reassuring, since, with the completion of the works is estimated to number 16,000 people working in offices.
The WTorre began to invest 90 million dollars provided for the works required. One is a bike path 4.8 miles long on the banks of the Pinheiros River. Among the road improvements is the construction of a bridge linking the Avenida Kubitschek the center lane in the direction of marginal Castelo Branco, with no end in sight. The builder also revitalized the People’s Park, an area that belongs to the municipal administration and the company has with spending 100,000 dollars per month.
The brand Daslu remains alive and present in sophisticated trade in the city. Just as the Garden City Shopping, Shopping JK Iguatemi the future will house a store of 1,500 square meters of the brand. Less sumptuous and less glamorous than when they came there and wowed the Sao Paulo for its ambitious dimensions, but with her clothing line which remains an object of desire.
PROJECT DETAILS
Investment: 125 million dollars
Delivery: Promised for 2013
Restaurants: four facilities are scheduled, including a branch of the famous Serafina
Parking: 800 spaces
Offices: Six floors of rooms with units from 1200 to 5000 square feet
Theatre: Places to 1,200 people
COMPLEX IN VILA OLÍMPIA
People’s Park – An area of over 30,000 square meters belonging to the city was revitalized by the construction company, which spends about 100,000 dollars per month in maintenance of the park
JK Iguatemi Shopping – With 36,000 square meters, the future shopping center – expected to open in April – will have four floors of stores, including about forty brands
Torres business – Overlooking the People’s Park, Via Funchal and Vila Olimpia, the buildings will house offices and 1,000 parking spaces
Building Santander – Former “skeleton Eletropaulo”, the spike was retired and sold the bank in 2009. Today, 8,000 employees work there
Former Villa Daslu
